Nokia 770 - a product strategy thinking excersise
Besides the nice feeling one has when reading about, seeing, playing with a new gadget, N770 makes me feel like it does have lots of strategic thinking put into it. And yes, it provokes some constructive scepticism. So far the PDA/cellphone and Tablet PC/Webpad form factors have been most widespread. The 'in-between' sizes have been there (oldest non-rugged/industrial one that I know of is Casio FIVA) but none has had any extended lifespan. So Nokia came in with just a couple or right decisions:
- - price
- - form factor (you may want to stretch it a little bit)
- - open source from ground up (that will probably solve the lack of applications in the meantime)
- and has the problems of
- - performance (maybe the software on it is more resource hungry than it should be)
- - battery life (improvements in power management?, alternative processors?, 'flash HDD' versions, but certainly a 3000 mAh optional power-brick+external charger)
- - a little bit exotic development platform. (Don't ask how, but you have to make it work on Windows, including an emulator and support of some decent IDE)
- - It should do good browsing (some stripped down version of Firefox),
- - have all possible utility apps (PIMs, e-mail, VOIP, light-weight office apps + drawing-sketching - GIMP-like or 'SketchUp embedded' etc) and
- - stress connectivity (I would add Irda and software for home electronics control and co-market the device to home control companies like X10 and others).
- - Have an out of the box N770+Windows PC optimized Wireless Display implementation (forget Mira)
- - Hopefully, the acquisition of Intellisync also brings in seemless integration (free availability on Maemo?) with all mobiles and desktops (Outlook and Thunderbird)
- - N770 can benefit the most from the current Ajax fever. Set up and try a full set-up of Office 2.0 apps and put some of those companies into Nokias shopping list or provide or co-provide with, say Google (wink-wink) some of the essential services like drivespace, mail etc
- - Another area is in-car/GPS use and possible more serious relationship with the likes of TomTom.
- - You may consider looking at options to increase movie watching performance (specialized chips) without too much increase in cost
- - mobile keyboard input (buy/license Twiddler2 and make it finally Bluetooth, iFrog or the new IR virtual keyboards, Pepperpad type keyboard is worth considering, maybe as a plug-on) and
- - a set of stands/docking stations/car mount kits. The 'stationary' part of mobility should be there without the hassle of building it yourself or hunting for exotic gear.

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